Adaptation of communication training to new professions

Abstract

One of the problems that currently arises in our university training is the non-adaptation of content to the needs of the job market. The consequences of this problem can be summarized as follows: "Universities that do not meet the needs of the job market", "Students wasting their time in fields that do not meet their expectations" and "Companies that do not not find profiles suited to their needs ”, etc. As a result, we will end up with new graduates who do not necessarily have all the skills, knowledge and personal qualities that companies need.

This problem is made even more difficult by the evolution of trades especially in the world of communication with the appearance of information and communication technologies, since new needs are discovered over time. Consequently “how can we define the outline of the professions in the field of communication with the appearance of new requirements and new needs? "

All these reflections lead us to say that the two institutions “university” and “company” must be strongly linked and that the companies which are engaged in the activity must participate themselves in its realization.

Hence the need to address companies in the design phase, as well as in the phase of improving the content of university training, on the one hand to meet the requirements of the job market, and on the other hand to follow the evolution of the trades and adapt it to new potential needs.

To answer these questions, a reflection must be brought first of all on the objectives described and registered by the training organization and in a second time start to reflect on the how that is to say the means to put in place to take into account the needs of clients in the university program.